Dewar’s Scotch Whisky recently revealed the launch of Dewar’s Double Double, a small batch premium blended Scotch whisky series crafted using an innovative four-step aging process.
“Three things are fundamental to Dewar’s premium range: age statements, double aging and the pursuit of smoothness,” said Stephanie Macleod, Master Blender for Dewar’s. “Drawing inspiration from the archives of our first Master Blender, A.J. Cameron, we devised a unique four-stage aging process that harnesses these three fundamentals, resulting in an exceptionally smooth range of whiskies where each blend has its own unique flavor profile.”
The first Double Double release features three different age statements, including the brand’s oldest marque yet, each with unique sherry cask finishes: Dewar’s Double Double 21-Year-Old is finished in Oloroso sherry casks, Dewar’s Double Double 27-Year-Old is finished in Palo Cortado sherry cask, and the Dewar’s Double Double 32-Year-Old is finished in Pedro Ximenez sherry casks.
To celebrate the launch, Dewar’s approached Tuppence Middleton (Sense8, Black Mirror) to create Four, a short film inspired by the number four, which echoes the same inspiration the brand had for its four-stage aging process. Middleton took on the creative project and crafted the short noir film about four lives in four rooms which can also be viewed in four parts. Four takes place at a timeless hotel featuring a hotel manager, couple, dowager and hitman. The four different plots are all seemingly separate at first, but come together at the end for one surprising and delightful finale.This mirrors the same inspiration Stephanie Macleod took in making Dewar’s Double Double.
“While Scotch has sometimes been perceived as traditional and conservative, Dewar’s is reinvigorating the category with new innovations like Dewar’s Double Double that nods to the pioneering spirit of the brand’s founder, Tommy Dewar,” said Zeenah Vilcassim, Global Brand Director for DEWAR’S Scotch Whisky. “And with consumers thirsty for deeper storytelling, our short film Four, a first for Dewar’s, not only demonstrates the brand’s timelessness within the whisky category, but cleverly captures its more premium side.”
Middleton co-wrote the script with actor John Hopkins and enlisted rising star Jennifer Sheridan to direct Four, as well as cast a robust line-up of both established and emerging talent, including Iwan Rheon, Jack Farthing, Juliet Stevenson and Nicholas Pinnock.
